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Schooled
Super-good marketing training materials are like secrets in Mario games—abundant, but you just gotta know where to look. My trailers are on the right track, but I know there’s a lot of room for...
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Gamasutra
I want you to have the best indie game trailer resources—especially a guide on how to make trailers around the player’s emotional journey. Here’s an assortment of my very best Gamasutra contributions....
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Salvage your game trailer with these 12 tricks
You made your game’s trailer — and something isn’t quite working. You (and your testers) love your game, but that love is getting lost in translation to video. In my experience, trailers often feel...
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Video: What makes Flinthook’s trailer Damn Near Perfect?
Here’s five takeaways from Flinthook’s ‘Damn-Near-Perfect’ gameplay trailer: [Transcript:] Flinthook! It’s wooing gamers (and game devs) everywhere! Why? Well, it can’t hurt that the gameplay trailer...
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Launch Trailers
Launch trailers are the easier kind of game trailer — you already know what your game is, who your audience is, and what players expect of the game. All you need to do is reinforce confidence to hit...
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